Hello, I'm 👋
I strive to simplify the complex.
I'm a User Experience Designer based in Singapore with more than 5 years of experience designing digital products across the fintech and halal industry, turning ambiguous, complex problems into experiences that feel effortless to use.
Featured projects
A selection of my most impactful UX and product work.
2023–Present
SC GPT
The first bank-wide conversational AI chatbot deployed across Standard Chartered.
View case study
2024–2025
Project Memo
2 days of document work, down to 5 minutes with GenAI.
View case study
2025–2026
Sanctions Search
Automating and synthesising search for sanctioned companies to cut manual compliance work.
View case studySide projects
Experiments, challenges, and things I built for the love of it.
Terawih Guide
LiveTerawih has a lot of moving parts. This puts them in one place.
View project
Adam OS
In progressA system to manage my life - and a sandbox to explore multi-agent AI.
Coming soon
Wedding RSVP Site
In progressNo off-the-shelf tool felt right for my wedding. So I built one.
View project
TheBetterChecklist
LiveTelegram's native checklist is paywalled and barely collaborative. This one is free for everyone.
View project
Khatam Quran Tracker
Live114 surahs. 6,236 ayat. Built to make sure you finish what you started.
View projectTerawih Guide
LiveTerawih has a lot of moving parts. This puts them in one place.
View projectAdam OS
In progressA system to manage my life - and a sandbox to explore multi-agent AI.
Coming soonWedding RSVP Site
In progressNo off-the-shelf tool felt right for my wedding. So I built one.
View projectTheBetterChecklist
LiveTelegram's native checklist is paywalled and barely collaborative. This one is free for everyone.
View projectKhatam Quran Tracker
Live114 surahs. 6,236 ayat. Built to make sure you finish what you started.
View projectOutside the 9 to 5
The things I do when I'm not designing. They all feed back into the work somehow.
Experimenting in the kitchen
Hikes in aircon weather
Chasing sunsets
Hunting for good food
What people say about me
Feedback from people I've had the pleasure of working with.
People describe me as a who's , brings , isn't afraid to , and stays along the way.
4 people mentioned this
“Great to see such a high level of collaboration and responsiveness in his work on Service Bench.”
Carlsson Chee
Design Director
“A very responsive and great collaborator in teamwork. I see him as standing by our values of #NeverSettle and #BetterTogether.”
Kanya
Director, Capability Building
“Adam has been a team player. He listens to requirements properly and adds value to the idea for better communication.”
Sujatha Srinivasan
Head, Data and AI Operations
“Adam has been an invaluable part of our Design Community of Practice organising committee. Many things planned this year could not have happened with the ease they did if not for him.”
Amanda Tan
Experience Designer, Manager