Summary
UX and Product Designer with a background in social sciences and marketing, currently at Standard Chartered. I specialise in turning ambiguous, complex problems into intuitive experiences - from bank-wide AI products to community-facing tools. Driven to simplify the complex, humanise the experience, and find the quiet moments of delight that make products feel human.
Experience
Standard Chartered
Dec 2021 – Present · 4 yrs 7 mos · Singapore
Associate UX Designer
Full-time
May 2025 – Present · 1 yr 2 mos
- Designed Sanctions Search, an AI-assisted screening tool projected to cut manual review touch time by ~96% (120 min to under 5 min) across ~21,000 annual compliance reviews.
- Contributing to the Design Community of Practice (DCoP), co-producing the biannual newsletter and helping organise the annual face-to-face meetup that brings the design org together.
- Developing a video series for Microsoft 365 Copilot across a variety of personas to drive adoption and sustained usage.
User Experience Analyst
Full-time
Oct 2023 – May 2025 · 1 yr 7 mos
- Sole designer for SC GPT, the bank's first enterprise-wide conversational AI - shipped to 40,000 users across 40 countries by navigating regulatory, security, and data controls across multiple jurisdictions.
- Led end-to-end UX for SC GPT from research through prototyping and iteration, including co-developing new conversational AI components with the bank's design system team - the first of their kind in the organisation.
- Designed Project Memo, reducing mortgage document preparation from 2 days to 5 minutes using GenAI.
User Experience Analyst
Contract
Dec 2022 – Sep 2023 · 10 mos
- Designed dashboards combining Power BI and Microsoft strategy dashboard tools to support internal reporting.
- Refine rule-based chatbot designs for other use cases.
User Experience Analyst (TFIP)
Apprenticeship
Dec 2021 – Nov 2022 · 1 yr
- Designed dashboards combining Power BI and Microsoft strategy dashboard tools to support internal reporting.
- Designed rule-based chatbots to support internal workflows.
Warees Halal Limited
Nov 2019 – Nov 2021 · 2 yrs · Singapore
Executive, Global Network & Services
Full-time
May 2021 – Nov 2021 · 7 mos
- Researched market entry and expansion opportunities in China and Vietnam, combining qualitative and quantitative methods to identify key trends.
- Co-created a 3-year service internationalisation roadmap, weighing multiple scenarios against identified opportunities and risks.
- Audited the halal food places section of the Muslim SG app with Mosque Madrasah Wakaf Shared Services (MMWSS), surfacing usability gaps and recommending fixes to how users discover halal dining options.
Executive, Special Projects
Full-time
Nov 2019 – Apr 2021 · 1 yr 6 mos
- Led the development of a collaborative platform for the Halal industry - a centralised hub for innovation, networking, and best practice sharing - successfully onboarding more than 50 industry partners.
- Initiated the development of an AI-assisted conversational chatbot to enhance customer service touchpoints and increase satisfaction by handling common queries and providing personalised assistance.
Selected Personal Projects
Designed and built a live Quran reading tracker used across a range of religious literacy levels - word-by-word audio, Arabic-with-translation reading, and a browse mode that keeps casual exploration separate from tracked progress.
Designed and wrote a mobile-first prayer guide covering Arabic, English, and Malay, structured for users ranging from first-timers to decades-long practitioners, and tested live with real congregations during Ramadan.
Volunteering
National Parks Board
Nature Guide
Jan 2022 – Present · 4 yrs 6 mos
Education
Nature Guide for Sisters' Islands Marine Park, sharing the colourful history, heritage, as well as flora and fauna of St. John's, Lazarus, and Tekukor Islands with visitors.
Be My Eyes
Volunteer
Jun 2018 – Present · 8 yrs 1 mo
Social Inclusion
Making the world more accessible for people who are blind or have low vision by assisting them with their day-to-day, from product descriptions to finding lost items.